Introduction

As a specialized track within Visual Communication Design, this program equips students with the knowledge and skills to solve problems relating to creativity, visual art aesthetics, technology, and business models to support the 3D computer graphic industry. Through exposure to up-to-date developments in 3D animation technology, students are fully prepared to meet the dynamic requirements of both national and international creative sectors.

Catalog 2023/2024 (Binusian 2027), Catalog 2024/2025 (Binusian 2028), Catalog 2025/2026 (Binusian 2029), Catalog 2026/2027 (Binusian 2030)

Vision

Visual Communication Design Study (Animation) Program that produces world-class designers who are able to foster and empower the society, expertise in creative technology and elevating the local values.

Mission

The mission of Visual Communication Design (Animation) are to:

  1. Educate prospective visual communication designers (animators) who have commitment to a professional attitude and aware with the local values.
  2. Prepare students to be able to occupy strategic positions and be recognized in the industrial/professional world while still upholding professional ethics and being able to contribute to Indonesian society.
  3. Fostering cooperative relationships with various parties both national and international to always maintain the proficiency of the knowledge for the students.

Program Objective

The objectives of the program are:

  1. Provide graduates with a global mindset who have Visual Communication Design (Animation) knowledge that carries the values of local wisdom, technology, and entrepreneurship so that they are able to work and be accepted by the creative industry, society, and the nation through the application of knowledge that is utilized with communication and information technology.
  2. To produce graduates who are capable of producing animation portfolios that vividly demonstrate workmanship, creativity, conceptual insights, and attitudes of a professional design standard.
  3. The ability to distribute an animation work that adheres to the strength of intellectual property rights and marketing strategies.

Student Outcomes

After completing their studies, graduates are:

  1. Able to create printed and digital Visual Communication Design works that have added values and aesthetics to overcome problems of identity, mass communication, and competition faced by stakeholders;
  2. Able to conduct research and idea exploration to set the objectives, communication targets, and Visual Communication Design (Animation) prototype solutions that can overcome problems of identity, mass communication, and competition by considering the ethical, historical, and cultural aspects, as well as social consequences, regulations, and technology;
  3. Able to analyze the efficiency of material utilization and time in the production process of each selected Visual Communication Design alternative solution prototype without changing the essence and aesthetic design;
  4. Able to design animation product with sale value and recognition of copyright (intellectual property) by applied principle design and technology in design process;
  5. Able to execute animated work according to the specifications of work expertise;
  6. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career of the Graduates

  1. Broadcast Television
  2. Film Production
  3. Games Industries
  4. Animation Studio
  5. Production House
  6. 3D Motion Artist (Animator/Motion Graphic)
  7. 3D Visualizer Artist (Modeller/Layout/Shading, Lighting & Rendering)
  8. Visual FX Artist (Compositor/Rotoscoping/Particle)
  9. Storyboard artist
  10. Character Design Artist
  11. Animation Produser
  12. IP Content Creator

Curriculum

Curriculum of Visual Communication Design (Animation) Program was designed based on 4 foundations:

  1. Fundamental of Art: the foundation that equipped students with basic fundamental of art, encompassed concept of shape, colour, and composition, that was delivered systematically.
  2. Production Experiences: on this phase, student will be equipped with competency on animation production.
  3. Development in Animation: the designed curriculum will give opportunity and facilitate students to develop their own identity on their creation.
  4. Industrial Experiences: on this phase, student will be exposed with real work experience in creative industry.

Catalog 2023/2024 (Binusian 2027), Catalog 2024/2025 (Binusian 2028), Catalog 2025/2026 (Binusian 2029), Catalog 2026/2027 (Binusian 2030)

Grounded in local cultural values and driven by an entrepreneurial mindset, this specialization bridges artistic fundamentals with advanced 3D production. Graduates emerge not only as skilled technicians, but as world-class visual storytellers capable of developing original intellectual property and driving the future of the global creative industry.